Value is the
new emperor.
Two days, after which sales and delivery describe the project the same way.
LearnSynth is the training arm of an active IT consultancy. Built on one practitioner's nearly 20-year playbook for finding, naming, and proving value — for consultants who want to work better, and for the leaders who decide what their teams learn next.
Featured at InfoShare, Flowtopia Live, The Hack Summit · Co-author, Routledge 2025
Buying for yourself, or for a team.
The method is the same. What differs is who sits in the room, whose projects you work on, and who pays the invoice.
Open cohort — in Polish
Open editions are taught in Polish, with bilingual materials. If you read Polish, the next edition is on the Polish page. If you would like an English open edition, tell me — I run one when there are enough people.
- Polish-language workshop, bilingual PL/EN materials
- Next Polish edition:
- English edition: by demand
Closed edition
We run it inside your company, on your own deals and your industry's situations. You get one shared standard across sales and delivery instead of one trained person.
- Your projects, your people, date agreed with you
- 20 000 PLN net per group of 6–8
- On site or online, quote within 48h
Projects do not fail in delivery. They fail in how they start.
A proposal without context
Scope arrives by email or from AI, nobody validated it with the client in a live conversation, and the project starts with a built-in defect.
No sponsor
The topic needs a board-level decision but came in through middle management. Halfway through, the organisation asks what you are doing there.
Knowledge lost at handover
Who decides, what the client actually needs and what has already been tried stays in one person's head. The delivery team starts blind.
SOURCEBuyers ask AI first and decide after talking to a person. In a Gartner survey of 645 B2B buyers, 69% validate AI-generated insights in a conversation with a sales rep (Gartner, 2026 ↗). The advantage is not access to information — it is the quality of that one conversation.
AI made building cheap. The next edge isn't what your team can ship — it's what they can name, defend, and price as value. The consultants who learn this stop chasing scope. They start shaping it.
WHO THIS IS FOR
For the consultant working under their own name
You win work without a company logo behind you, so every proposal you write is unpaid time you may never recover. Getting off an hourly rate means being able to talk about what the client gains, not how many days the work takes. LearnSynth teaches the same preparation large consultancies rely on, in a form you can run alone.
For the consultant who knows they can do more
You're technically strong. You've been on enough projects to feel the patterns. But somewhere between the brief and the proposal, value gets lost — yours and the client's. LearnSynth gives you a method, vocabulary, and instincts you don't get from delivery work.
For the leader who wants the team to think differently
Your people are good engineers, architects, consultants — and sales and pre-sales professionals. They aren't yet good at conversations where the client doesn't know what they need. We change how a team listens, frames, and chooses — in two days, or across a curriculum.
Discovery before proposal.
Most projects fail at the first meeting, not at delivery. We start where work actually starts.
Value in the client's language.
Frameworks, not buzzwords. Stakeholder maps, control letters, red flags — tools that hold up at the board.
Hypothesis over plan.
Roadmaps lie. Hypotheses are honest. We teach how to scope an engagement around evidence, not promises.
Stakeholder geometry.
Every decision has a hidden topology. We teach how to read it before you walk in, not after you've lost.
A method, not slides.
Every LearnSynth programme is built on the same loop. You leave with worksheets you'll re-use, not a certificate you'll forget.
VCPS — Value-oriented Consulting Pre-Sales
A two-day workshop on how to discover, frame, and close work around value before scope freezes. For English-speaking teams it runs inside your company, on-site or online.
Leadership and organisation topics
Transformation mentoring, operating model design, portfolio management and digital sovereignty strategy are taught under Caterpillar Garden, the consulting practice LearnSynth belongs to. LearnSynth covers the consultant's own craft; everything aimed at changing an organisation lives there.
Go to Caterpillar Garden ↗"Stakeholder Map, Control Letter, Red Flags — these aren't buzzwords. They're concrete work that helps you decide what's actually worth proposing to the client, and whether your firm should even be in this."
Co-author, Routledge 2025 · Speaker at InfoShare, Flowtopia Live, The Hack Summit, WDI · Methodology used daily inside Caterpillar Garden client work.
About the trainer → · Full credentials at marcin.karkocha.tech ↗Not sure where to start?
LearnSynth is bigger than any single course. The right first step depends on what you're trying to change — your own work, your team, or how you contract engagements.
Use the Path-Finder
Copy one prompt into your own AI tool and answer six questions. You get one recommended training, two alternatives, and three reasons it might be a bad purchase for you.
Open the Path-Finder →Take the survey
Three minutes. Same recommendation — plus the option to request a personal reply from Marcin himself.
Read the training map
Every training on one page: who it is for, what you learn, who it is not for, and what to have ready before you join. Mark what you have done and the sequence shows itself.
Open the training map →Read the answers
Knowledge base: what to settle before writing a proposal, how to spot a deal with no chance, and when to walk away. Plus nine free tools. If an answer is enough, you need to buy nothing.
Open the knowledge base →